Personal vs. Personable: Choosing the Right Word in Writing
Writers often swap “personal” and “personable” without noticing the subtle shift in tone that follows. The difference is small on the page, yet it reshapes how readers feel about you, your brand, or your characters. “Personal” signals ownership, privacy, or intimacy. “Personable” signals warmth, charm, and likability. Pick the wrong one and a thank-you note…